Revamped Title: e.l.f. Power Grip Primer + 4% Niacinamide

Your skin's future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

The power grip primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while providing lasting makeup wear. This gel-based formula preps and primes the complexion, smoothing and brightening the look of dullness. Ideal for all skin tones, the primer goes on completely clear and creates a dewy, glowing finish. All e.l.f. products are made from skin-loving ingredients, free from toxins, and are 100% cruelty-free and vegan.

To use, apply the primer evenly to the face using your fingertips, allowing it to melt into the skin for even application. Wait 30 seconds before applying makeup for the product to set. The warmth of your fingers will help the primer blend seamlessly into the skin.

E.l.f. is proud to offer products that are kind to both your skin and the environment. All their products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban, and are Leaping Bunny Certified, ensuring they are cruelty-free. This commitment to creating skin-loving, ethical products is what makes e.l.f. a chic and conscious choice for your beauty needs.

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